The Story Behind IRON
Rooted in hard work and entrepreneurship
From running hardware stores to becoming leaders in the marine industry, Lars and Henrik Peterson, known as the Iron Brothers, have built IRON Boats on a foundation of vision, determination, and adaptability. Their journey has transformed challenges into opportunities, resulting in a brand that continues to grow, delivering innovation, style, and performance to boaters worldwide.
A vision born from a market gap
Driven by a passion for the sea and a desire to fill a gap in the market, the Peterson brothers set out to create a new standard in stylish, functional and affordable day cruisers. With years of experience navigating the rugged Swedish archipelago and working hands-on as a boat retailer, they knew exactly what was missing: boats that combined cutting-edge performance with practical design.
To bring their vision to life, they partnered with the renowned Mannerfelt Design Team, experts in fuel-efficient, high-performance motorboats. The result was IRON, a sleek, versatile boat, built for adventure. Their stealth-inspired design, superior functionality, and outstanding seaworthiness quickly gained recognition both in Sweden and internationally.
As the world’s largest RIB boat retailer and one of Mercury’s top non-chain retailers globally, the Peterson brothers have a deep understanding of what works on the water.
Their expertise and commitment to innovation ensure that every IRON model is engineered to perform in all conditions, delivering an exhilarating and reliable boating experience.
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IRON Boat Sold
Since its inception 2020, IRON has proudly delivered over 900 boats and counting, solidifying its reputation for innovation and performance.
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Models
Starting with three models built around a single character, IRON has expanded into a diverse fleet of seven models, each embodying three distinct characters.
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Countries
IRON Boats is distributed in 31 countries and counting.
Efficient design, reliable performance
With seven models sharing nine standardised parts, our streamlined approach reduces costs while maintaining exceptional quality.
IRON Boats are crafted to meet the needs of modern boaters seeking reliability and high performance.
